Here's the easy way to buy an
iPhone: Don't have a plan.
I didn't intend to get an iPhone today. And I didn't even begin to think about it until after 10 a.m.
That's when I called a friend -- who I knew was at a local shopping
center -- to check out the line at a Verizon store. "It's not really
long at all," was the answer I got.
"Wait, this is the first day of iPhone 5 sales and this is Los
Angeles. And you're telling me there isn't a long line?" -- was, more or
less, how I responded.
So, I had to see this for myself. By the time I got there the line
was down to five or six people (just after 11:00). After 15 minutes I
was in the store and they had just what I needed (see photo above).
It seemed too easy. Earlier in the morning, I had confirmed with a
rep at the Apple Store in Century City (near Hollywood) that there was a
long line (he said it was at least a two-hour wait).
So, I can conclude a couple of things. One, Apple pushed out plenty
of inventory to low-profile outlets, like my local Verizon store. Two,
high-profile Apple Stores -- like the one in Century City -- are the
last place you want to go.
I'm already planning not to plan when the iPhone 6 arrives.
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